My Role: Overall creative direction / Record packaging design / motion direction / Project management
Project Overview: Multi-channel campaign supporting Mountain Dew Baja Blast product in 2025. Targeted campaign around Super Bowl spot featuring artist, Seal. We created a vinyl record of his parody song, Kiss From A Lime and a custom merch drop around the program. Additionally we placed Out of Home materials in New Orleans around the big game.
My Role: Overall creative direction / Parade float design / Concourse activation design / on-the-ground signage / staff apparel design
Project Overview: Multi-channel campaign supporting Mountain Dew presence at the Indianapolis 500 event communicating the message “Green Means Go”. We brought to a life a robust activation footprint on the in-field concourse of the track, created staff apparel, and an award winning IndyCar themed float that appeared in the 500 Festival Parade event alongside the race.
My Role: Overall creative direction / Vending machine graphics / Custom can designs / Customer kit design / Key visual design
Project Overview: Multi-channel campaign supporting MUG Root Beer ‘s support of March Madness Final Four basketball. We designed custom cans for each of the dog mascot teams that made it into the playoff bracket and delivered those cans to the campuses of those schools. We created a vending machine fans must bark at to receive product—and a lucky winner walked away with a golden can.
My Role: Overall creative direction / Mini-site design for contest voting / Uber ads / Madison Square Garden arena graphics / Customer watch-at-home kit / project management
Project Overview: Multi-channel campaign supporting MUG Root Beer ‘s partnership with Westminster Dog Show. We designed a voting site for fans to root for their favorite bulldog, custom T shirt with winning dog, a watch-at-home kit complete with branded items, a targeted Uber ad campaign, and in-arena graphics at Madison Square Garden for the event.
I created the illustrations and animations for Raising A Reader of Massachusetts, a non-profit organization whose mission is to empower families through education and dialogic reading programs.
Concepts / Illustration / Animation / Storyboards
Art on The Marquee is a video presentation series that showcases video art on a 70 foot screen in downtown Boston. My friend Fish McGill collaborated to create a 30 second animated clip simulating gameplay of an original game we designed called Trashteroids to play as part of the series.
